Bike Care Experts
Since 1988
Develop premium quality and performance-enhancing bicycle lubricants. Formulate them with ingredients that respect the environment. Market them honestly. Price them fairly."Henry Krause Henry Krause President & Founder Finish Line Technologies Inc.
Pursuit Of Performance
At Finish Line, we’re dedicated to advancing the science of lubrication and bicycle care. This is a category we know well and have excelled in since 1988. We’ve been the bike industry’s leaders in drivetrain and bike care innovation, focused on extending the life of components and pushing the boundaries of performance.
In-House Innovation
Every formula is developed in-house from start to finish, giving us full oversight of every ingredient and technology breakthrough delivered. That control allows us to focus on the details, the intricate mechanics of a bicycle drivetrain and the precise chemistries designed to make every part of your bike run smoother, longer, and cleaner. Our team is made up of cyclists, chemists, and problem-solvers who share a passion for bikes and the places we ride.
How We Measure Performance
All formulations undergo extensive independent evaluation in leading U.S. laboratories to affirm they perform at a category-leading level. We set rigorous internal standards, then commission third-party validation to ensure every product meets or exceeds them.
New technology is tested beyond the lab. Professional mechanics, teams, and riders put every formula through intensive riding and maintenance cycles, helping us evaluate durability, contamination resistance, and long-term efficiency under real-world demands.
Increasing performance is an ongoing process. Even after release, our formulations are continuously evaluated and refined based on new data, evolving science, and field feedback from riders and professionals around the world. This systematic approach has driven decades of innovation and keeps us aligned with the demands of modern cycling.
Designed For Every Ride
From the foundations of bike care to the innovations shaping its future, these are the ranges that define how we engineer performance.
Classic
The performance essentials that built our reputation and continue to define the standard for bike care.
BOOSTED
New generation plant- and water-based formulations redefining planet-conscious performance.
HALO
Our premier line engineered for riders and mechanics who demand unparalleled speed and drivetrain longevity.
Pro Tuning
A precision-focused range built for riders and mechanics who refine every detail.
Workshop
Professional-grade solutions developed for the demands of high-volume service environments.
Global Recognition
Finish Line is trusted by riders, mechanics, and professional teams in more than 70 countries. From shop floors to service courses, our formulas deliver performance where it matters most. More than 90 specialized products, each formulated in-house and made in the USA set the standard for lubrication and bike care globally. Wherever performance matters, Finish Line is part of the ride.