Est.1988
The start of our ride.
One Big Idea
In 1988, Henry “Hank” Krause set out to make bike maintenance better. Mountain biking was booming, but dirt, mud, and grit were wreaking havoc on drivetrains. Riders needed products made for bikes, not repurposed automotive oils or general-purpose lubricants. His solution was Finish Line Dry, the first-ever bicycle-specific dry lubricant. Clean, lightweight, and engineered for cyclists, it set a new standard for performance and care.
Setting the Standard
That first breakthrough ignited decades of product innovation, and Finish Line evolved a complete range of bike care products designed to help bikes perform better and last longer. Finish Line continues to engineer essential workshop solutions trusted by pro mechanics and cyclists around the world.
A Brand Built By Bike Shops
Independent bike shops have always been at the heart of Finish Line. Their expert knowledge, servicing expertise, and intimate rider relationships have shaped the products we've engineered and how we introduce them to cyclists. This partnership has helped us grow from a one product company into the trusted global brand we are today.
Driven By Curiosity
Hank's hands-on approach continues with every new product innovation. Just as he did in 1988, he leads the development and formulation of new products, and continues to refine and improve existing technologies. Hank's “Trust Tree” philosophy—a belief that innovation grows best from curiosity—guides everything we do.
Our Story
We’re Just Getting Started
What started with one product has grown into a complete ecosystem of high-performance and eco-friendly bike care solutions.
Classic
The performance essentials that built our reputation and continue to define the standard for bike care.
BOOSTED
New generation plant- and water-based formulations redefining planet-conscious performance.
HALO
Our premier line engineered for riders and mechanics who demand unparalleled speed and drivetrain longevity.
Pro Tuning
A precision-focused range built for riders and mechanics who refine every detail.
Workshop
Professional-grade solutions developed for the demands of high-volume service environments.