We Don’t Just Ride Trails
We help build and protect them.
Why Advocacy Matters to Us
At Finish Line, supporting the cycling community means taking responsibility: For the trails we ride. The places we explore. And the communities that depend on them. That’s why we support the organizations on the ground, doing the work.
Keeping Trails Open
Through long-standing support of trail advocacy organizations like International Mountain Bicycling Association, Southern Off-Road Bicycle Association, and Concerned Long Island Mountain Bicyclists, Finish Line plays a small but meaningful role in a much bigger effort.
What Support Looks Like
Across the trail advocacy groups we support and their affiliated local chapters, efforts have helped build and maintain more than 5,000 trails—representing over 100,000 miles of rideable terrain across the United States.
Working with land managers and public agencies, trail advocacy efforts help secure long-term access to public lands—preventing closures and ensuring trails remain open, legal, and responsibly managed.
Through local chapters and volunteer programs, trail advocacy efforts help strengthen riding communities by training stewards, organizing trail crews, and supporting responsible trail use at the local level.