Ride With Us

For over 35 years, Finish Line has helped cyclists get the most out of every ride through premium bike care products trusted by riders, mechanics, and professional teams around the world.

We're always looking for passionate cyclists who share our commitment to performance, innovation, and keeping bikes running at their best.

Whether you're racing, commuting, exploring gravel roads, riding trails, creating content, wrenching in your garage, or simply passionate about cycling, we'd love to hear from you.

As a Finish Line Ambassador, you'll help introduce riders to the products you genuinely use and believe in while becoming part of a global community that shares your passion for bikes.

What Ambassadors Do

Our ambassadors represent Finish Line in authentic ways that reflect their own riding style and community.

Examples include:

• Sharing your experiences with Finish Line products through social media, videos, photos, or written content.
• Engaging with fellow cyclists and helping answer questions about bike maintenance and care.
• Providing honest feedback on existing products and future innovations.
• Supporting Finish Line at events, races, group rides, and within local cycling communities.
• Helping us inspire more riders to take pride in maintaining their bikes.

Who We're Looking For

We're interested in riders who:

• Are passionate about cycling and bike maintenance.
• Have an active presence within their cycling community, online or offline.
• Create authentic content and communicate professionally.
• Are enthusiastic about sharing their experiences with products they genuinely enjoy using.

You don't need to be a professional athlete to apply. 

Ambassador Benefits

Selected ambassadors may receive:

• Complimentary Finish Line products.
• Early access to new product launches and innovations.
• Opportunities to participate in product testing and development feedback.
• Exclusive brand updates and insider information.
• Potential features across Finish Line marketing channels and social media.
• Access to special ambassador-only opportunities throughout the year.

Ready To Apply?

Think you'd be a great fit for the Finish Line Ambassador Program?

Complete the application below and tell us about yourself, your riding background, and why you'd like to represent Finish Line.

We review applications throughout the year and will reach out if an opportunity becomes available.